BSU Changes Branding and Catch Phrase

Ball State University has replaced “Education Re-defined” with “We Fly.”

Ball State officials yesterday unveiled “We Fly” as the university’s new brand and catch phrase.  The university used a massive social media blitz to get the word out about the new tag line that will appear in advertising, banners and publications immediately.

The new branding will cost the university nearly 930-thousand dollars to develop.