Ball State President Talks Future & Re-Branding

The President of Ball State University in Muncie is just getting settled in to his new position, but is already excited about what’s going on at his campus.

Doctor Geoffrey Mearns became Ball State’s President just last spring after several years as the President of Northern Kentucky University.  Mearns says he’s excited about the future and the optimism he feels at Ball State.

Just this week, the university unveiled a new branding and tagline for its’ marketing campaigns.  The line “We Fly” will become the philosophical statement that will be used when talking about the university, and Mearns believes it expresses the optimism of soaring to a bright future through the education they can offer students.

You can hear the entire interview with Ball State President Doctor Geoffrey Mearns this weekend on “Front Page” on WBAT, WCJC, WXXC & WMRI.