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Dollar General aims to attract more affluent customers

Dollar General, known for offering lower-cost products, is attempting to attract a more affluent audience in addition to the customers it already serves.

Recently, the store has added home decorations, pillows and gift bags, according to CNN. Dollar General will stock these products in around 2,400 locations by the end of the year.

CNN adds that the average Dollar General household only makes around $40,000 each year. $20,000 below the poverty line.

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